India is a big country with a huge population, and there are many businesses here. To grow a business, everyone needs the best services. Bulk SMS service is one of the best options to promote a business easily. Today, almost everyone has a smartphone, which helps in business promotion. With bulk SMS, you can send messages to many phones at the same time and promote your products.

There are many bulk SMS service providers in India, but choosing the best one for your business is important. You need a provider that fits your business needs. In this article, we will talk about the Top 9 Best Bulk SMS Service Providers in India. We will discuss their features, pros, cons, and which one is the best among them.

What is Bulk SMS Service?

Bulk SMS is a type of communication in which text messages are sent instead of calls. Bulk SMS is made up of two words: ‘Bulk’ and ‘SMS “Bulk” means a large number, and “SMS” means a text message. Bulk SMS service is a way to send text messages to thousands or even millions of people in just a few seconds or minutes. It is one of the best ways to promote a business. Many businesses today use Bulk SMS to grow their reach.

With Bulk SMS, you can send messages about your new product, offers, new openings, and other promotions to multiple phones at once.

How Bulk SMS Service Works?

Here’s a step-by-step guide on how Bulk SMS Service works.

Choose Provider: Choose the best Bulk SMS service provider that offers an SMS platform or API for efficient message delivery.

Upload Phone Number List: Add a list of phone numbers you want to send a message to. You can add them manually or import them from a file.

Create Message Format: Write a 160-character short and simple text message that you want to send to the customer. That text may be related to promotions, alerts, or OTPs.

Choose the Message Type: Promotional SMS (offers and products) or Transactional SMS (alerts and important updates)

Send or Schedule: You can send the message instantly or schedule it for a specific date and time.

Message Processing & Delivery – The SMS gateway routes the messages through telecom networks.

Message Report and Analytic: After sending the message, you can check the analytics report to see how many messages were opened, how many failed, and how many were delivered to customers.

Types of Bulk SMS Solution

Here is a list of the most common uses of bulk SMS services for businesses and marketers.

Promotional Bulk SMS: Businesses use bulk SMS promotional messages for marketing and selling their products. Through promotional bulk SMS services, they provide customers with information about offers, discounts, and product launches.

Key Features of Promotional Bulk SMS

  • Used for marketing, promotions, and brand awareness.
  • Message is delivered only during business hours (9 AM to 7 PM)
  • Bulk SMS is a cost-effective way to reach many people instantly
  • Promotional Bulk SMS has a higher open rate compared to regular messages

Promotional Messages Example:

Shot time offer! Get 50% off on all products. (Pahale Aao Pahale Pao)

Buy 1, Get 2 Free on Women’s & Men’s Clothing! Limited Time Offer!

Transactional SMS: Transactional SMS is used to send important notifications, scam alerts, order updates, and bank notifications to customers. These types of messages are delivered instantly and can be sent anytime, 24/7, without any time restrictions.

Key Features of Transactional SMS

  • Used for OTPs, banking alerts, order confirmations, and service notifications.
  • Messages are delivered instantly to customers without delays.
  • Highly secure and reliable for critical communication
  • The message can be sent in multiple languages

Promotional Messages Example:

Your OTP for login is xxx215. Do not share this with anyone

Dear Customer, your order 3422xxx has been shipped

List of Top 9 Best Bulk SMS Service Provider in India

1. The Telephony Co

The Telephony Co is the best bulk SMS service provider in India, offering messaging services to businesses of all sizes, whether it’s a small business, startup, or large enterprise. Get bulk SMS service from The Telephony Co and forget small providers. The platform comes with real-time analytics, seamless API integrations, and DLT compliance, making it an ideal choice for enterprises looking for efficient SMS marketing and communication solutions. If you need any SMS-related service like Transactional SMS, Promotional SMS, or OTP Services, The Telephony Co is the best option.

Key Benefits of Bulk SMS Service:

  • Multi Language support
  • User-friendly dashboard
  • Easy to integration API and CRM
  • 24*7 customer support
  • Competitive pricing
  • Quick SMS delivery

2. Msg91

Are you searching for a bulk SMS service in Indore? There is only one name—Msg91. Msg91 is the best choice for small and medium-sized businesses because it offers a wide range of features and services. It is the best option for businesses looking for a reliable bulk SMS provider.

Key Benefits of Bulk SMS Service:

  • Data security compliance
  • Two-way messaging support
  • Global reach
  • Easy to integration any CRM

3. TextLocal

It offers easy bulk SMS services in Hyderabad, helping businesses send promotional messages, alerts, and OTPs smoothly. TextLocal also provides a WhatsApp Business API, allowing businesses to connect with customers in a more interactive way. It also supports email-to-SMS, detailed reports, and API integration to simplify bulk messaging.

Key Benefits of Bulk SMS Service:

  • Easy-to-use dashboard
  • Supports WhatsApp Business API
  • Real-time analytics and reporting
  • Customizable templates

4. Gupshup

Gupshup is a best bulk SMS service provider, offering a powerful SMS API to help businesses smooth communication. With its omnichannel messaging solutions, Gupshup allows enterprises to send bulk SMS, integrate with WhatsApp Business API, and leverage AI-driven automation for better engagement. Gupshup’s SMS API makes it easy for businesses to send notifications, alerts, OTPs, and promotional messages.

Key Benefits of Bulk SMS Service:

  • AI-powered automation for chatbots
  • Secure and scalable messaging solutions
  • High-speed message delivery
  • Seamless API integration

5. Fast2SMS

You must have heard of Fast2SMS.com, the cheapest bulk SMS provider in India. It offers bulk SMS services for all types of businesses, from small to large, including marketing companies, the education sector, healthcare, travel, and e-commerce. It provides an SMS API that you can easily integrate with your software, website, or CRM. The best part is that you can upload your contact list, write your message, and, most importantly, your messages are delivered within seconds.

Key Benefits of Bulk SMS Service:

  • Free bulk SMS credits for new users
  • 99.9% SMS Delivery Report
  • Without DLT Registration Send Bulk Messages
  • Instant delivery reports

6. 2Factor

2Factor is one of the best bulk SMS service providers in Mumbai. You can use its services for your business, including OTP SMS, Bulk SMS, Transactional SMS, Promotional SMS, and more. Its SMS service is API-based, which makes it different from other providers. You can easily use its services. It also offers a free trial for a few days, so if you like the service, you can continue; otherwise, you can stop using it.

Key Benefits of Bulk SMS Service:

  • Get Real Time and Detailed Delivery Reports
  • Free SMS Gateway API
  • Support Multi Language
  • Free Trial Available

7. SMS Horizon

If you want to promote your product at a low cost, choose Bulk SMS Service Provider in Chennai – SMS Horizon. SMS Horizon offers reliable and affordable bulk SMS services that help businesses reach a large audience instantly. With high delivery rates, fast messaging, and user-friendly features, SMS Horizon is the perfect choice for marketing, promotions, and customer engagement. It provides all SMS services like Transactional SMS, Promotional SMS, and OTP Services.

Key Benefits of Bulk SMS Service:

  • Advanced Filtering & Scheduling
  • Bulk Voice SMS Support
  • Super-Fast Customer Support
  • Instant SMS delivery

8. SMSCountry

SMSCountry is a top-leading bulk SMS service provider in India. That’s why it provides you with many SMS APIs that you can easily integrate with your CRM, software, and other business tools. It is a software-based bulk SMS text messaging provider, allowing you to easily promote your business in the market.

Key Benefits of Bulk SMS Service:

  • Instant OTP and Transactional Message Delivery
  • Send Bulk SMS Promotional Messages
  • WhatsApp Business API
  • SMS Shortcodes

9. MTalkz

MTalkz is another top Bulk SMS Service Provider in India It provides solutions for all types of businesses, whether big industries or startups. It offers all SMS-related services, including Promotional Bulk SMS, Transactional Bulk SMS, OTP SMS, WhatsApp Bulk SMS, and other SMS-related services.

Key Benefits of Bulk SMS Service:

  • Simple Interface with Seamless Integrations & Control
  • Cost-effective pricing
  • Cloud-based bulk messaging solutions
  • High-Speed Bulk SMS delivery

How Bulk SMS Service is Beneficial for Business

Bulk SMS service is a powerful marketing and communication tool that helps businesses engage with customers efficiently. Here are some key benefits:

Cost-Effective Marketing – Bulk SMS is a highly cost-effective option for promoting your products and services in the market. It allows businesses to reach a large audience instantly, ensuring maximum engagement at minimal cost.

Instant Delivery: Messages are delivered within seconds, ensuring quick customer engagement. Unlike emails that may end up in spam folders or calls that go unanswered, SMS reaches recipients directly on their mobile phones.

High Open Rates: Compared to emails, SMS is viewed frequently, and customers connect with them more. Most customers read SMS as soon as they receive it.

Wider Reach – Bulk SMS helps businesses connect with a large audience, even in remote areas without internet access. Since almost everyone has a mobile phone, your message reaches more people quickly. It also supports multiple languages, making it easy to communicate with different customers.

Conclusion

Bulk SMS service is an essential tool for businesses in India to reach a large audience quickly and effectively. Whether you need promotional SMS for marketing or transactional SMS for critical alerts, choosing the right provider is crucial for seamless communication. Choosing the best bulk SMS provider is not an easy task. You need to check, analyze, and compare their features, pricing, and other details before reaching a final conclusion. But we are here to help! This guide provides detailed information about the best bulk SMS service providers in India to help your business reach new heights.