A recent survey found that 45% of Indian shoppers experienced or knew someone affected by online shopping scams during the festive season, from October 1 to October 28. Nearly half (46%) of those who fell victim suffered financial losses exceeding ₹41,500, highlighting the growing threat of online fraud.
Increasing Concerns Among Consumers
Consumer concerns have surged, with 78% of Indian shoppers more worried about online scams this year compared to last. The growing use of advanced technology has made these scams more convincing, prompting shoppers to remain cautious while shopping online.
Common Scams Targeting Shoppers
A shift in shopping habits has made consumers more vulnerable to cybercrime. With 66% of Indians choosing online shopping for its ease and discounts, scammers are exploiting this trend. They create fake shopping websites that mimic trusted platforms like Flipkart and Amazon, luring buyers with unrealistic discounts of up to 99%.
Unsolicited emails promoting fake deals and phishing scams have also seen a spike, especially during popular festivals like Durga Ashtami and Diwali. These scams include:
- Fake delivery notifications
- False purchase alerts
- Warnings about account security
- Issues with banking or credit cards
Social Media: A New Platform for Scams
Social media has become a key tool for scammers. Almost 47% of Indian consumers reported encountering fake celebrity endorsements or fraudulent online stores on these platforms. Additionally, 31% admitted they were likely to purchase from a new retailer found on social media if the deal appeared appealing, making them easy targets for scams.
How to Stay Safe While Shopping Online
Here are some simple tips to protect yourself:
- Verify Links: Avoid clicking on links in emails or messages. Instead, visit the official website directly.
- Be Alert: Watch for signs of fake content, like mismatched audio, blurry images, or unnatural movements in videos.
- Use Protection: Install reliable tools or software that can block malicious websites and detect scams.
Survey Findings
The survey, conducted in November 2024, gathered responses from over 7,000 adults across seven countries, including India. It focused on festive shopping habits and how cybercriminals are adapting to target unsuspecting buyers.
As online shopping grows, so does the risk of scams. By staying cautious and following safety tips, consumers can enjoy a secure shopping experience during the festive season.